Apple This

An Xbitlabs report that surfaced back in November provided quotes from Jen-Hsun Huang, CEO of NVIDIA, about the company’s permanent exit from the chipset business. The quotes are as follows:

“We are not building any more chipsets; we are building SoCs now. We are building Tegra SoCs, and so we are going to take integration to a new level. The chipset business has not grown largely this year because we have not really been expanding the sales of it.”

The fact that NVIDIA had exited the chipset business due to ongoing litigation with Intel over licensing is not news. However, there had been rumors that the issue would be settled. The above quote came before reports of a possible settlement between Intel and NVIDIA in December. That particular settlement discussion led to speculation that NVIDIA’s comeback to the market of chipsets could help boost processor speeds in future MacBook Air devices as well as MacBooks in general.

Huang, on the other hand, had this in particular to say about Apple’s business, “The second thing is the MCP89, the latest generation of Intel chipset that we built was just a really wonderful piece of engineering and the work that we did with Apple was great, and they are going to continue to use that for some time.”

The chip mentioned above, the MCP89, is the chipset that has been used in older MacBooks as well as the all new MacBook Air. Apple’s use of this particular chip from NVIDIA limits their choice of processors to the last generation Core 2 Duo.

This tradeoff gives Apple the ability to incorporate the faster integrated graphics cards from NVIDIA in their low-end devices. According to Huan, Apple plans on continuing to use these older chipsets for quite some time.

High-end MacBooks are essentially unaffected due to the fact that they have the privilege of incorporating not only the latest Intel processors but also the discrete graphics cards from third party manufacturers. This tradeoff in particular is only going to affect Apple’s low-end devices.

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According to an insider report, Apple has apparently, and quietly, disabled their jailbreak detection API through the iOS 4.2 software less than six months after introducing it.

The report comes from Network World, who says that the API, which came out in June as a part of an MDM (mobile device management) bundle for iOS 4.0, has officially been disabled in iOS 4.2. Apple is free to do what they want, but this turn of events has left vendors asking why?

The API had allowed third-party mobile device management applications to check for unauthorized modifications to the system files, according to John Cox. Third-party mobile device management vendors had created their own utilities that allowed them to check for jailbreaks. However, Apple’s jailbreak detection API granted mobile device management applications direct access to iOS system information.

According to Sybase Vice President of Engineering Joe Owen, “We used it when it was available, but as an adjunct. I’m not sure what motivated their removing that…..I’ve not had anyone (at enterprise customer sites) talk to me about this API being present or being removed.”

Even though jailbreaking an Apple device voids its warranty completely, the U.S. Government just recently legalized the process through a bunch of exemptions to preexisting laws that used to forbid it.

Apple, on the other hand, has refused to play along with the hackers. As vulnerabilities are discovered and explored by hackers throughout the world, Apple is furiously rushing to patch the problems all while the hackers are moving on to the next flaw to exploit.

Back in August, some hackers released a high publicity browser-based  jailbreak for the iPhone 4. This drew a lot of attention to a glaring security flaw that could have exposed a lot of users to malicious software just by visiting the website.

Security Consultant Jeremy Allen told John Cox of Network World, “Whatever Apple adds in the OS to detect the jailbreak, if it is to be queried from the iOS kernel, it must be accessible and have the ability to be changed. Meaning, if it is going to be a useful detection method it can also be circumvented. It is a fairly intractable problem to solve 100%.”

It is no surprise that the use of jailbreaking to pirate App Store software is a major concern for Apple and its developers. Apple’s relationship with carriers is also at stake here, carriers who often sell iPhones locked to their networks.

In the United States the iPhone is only available through AT&T, for now, with Verizon expected to be selling the device early next year.

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When Apple opened their very first retail store in Glendale, California, nobody believed that it would attain the cult status that it has. Passionate fans of Apple have consider it a pilgrimage to travel to the store solely for the reason that it is Apple Store #1.

The Apple Store located in the Glendale Galleria was actually opened at the exact same time as another Apple Store in Virginia though the California store is listed in the Apple books as the first store. What is considered an unassuming and uncool location still attracts large attention from Mac fans.

According to author Sarah McBride, “Some visitors return home and brag online about purchasing gear at the Glendale branch, part of a vigorous game of one-upsmanship about the number and quality of the Apple Stores they have visited.”

McBride went on to say that “To find the Glendale store, customers navigate past a crowded food court, ascend your average, everyday escalator and look for the familiar silver Apple hidden among stores like a discount men’s suit shop and a teen-fashion retailer.”

The contrast between Apple’s first Glendale store and their new megastore in Shanghai is intense with the Shanghai store containing a massive cylindrical glass entrance which houses stairs that take customers  below ground into the store. Another contrast is the Apple store on Fifth Avenue in Manhattan which is Apple’s most profitable store.

Employees of Apple’s retail stores often ask for transfers to the store in Glendale due to the incredible popularity and distinction of the store. Customers of the Glendale store also remark about how the employees there seem more knowledgeable about Apple and its products.

The first Apple Retail Stores opened on May 19, 2001 in McLean, Virginia at the Tyson’s Corner Mall and in Glendale, California at the Glendale Galleria. The retail stores for Apple have become an important part of the growth of the Mac as Apple reports about every quarter that nearly half of the Macs sold in retail stores are to customers who have never owned one before.

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