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Macworld 2011 Shines Despite Apple’s Absence

Posted by zduncan | Posted in Computer, Computer Accessories, Device, iPad, iPad | Posted on 02-02-2011

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Macworld 2011At this year’s Mac Expo there was a lot to enjoy including iPhone cases encrusted with crystals and iPad apps for star-gazing. However, everything seemed to be muted considering the fact that the patriarch of all of these products was absent at the annual gathering of Apple enthusiasts.

The crowd was down to 25,000 from the 40,000 to 50,000 people that are usually there when Apple itself is heavily involved and the company’s CEO Steve Jobs stars in presentations that include unveiling new devices like the iPhone. Unfortunately, Apple pulled out of the show in 2010 but engineers from the company still make pilgrimages to Macworld in order to see what entrepreneurs and fans are making of their products.

According to Anna-Marie Pardini, who is in charge of maintaining the relationship between HP and Apple, “The energy is still really high. The nature of the show has definitely changed. Eleven years ago there were no iTunes, no iPhone and, until recently, there was no iPad.” ¬†Pardini went on to say, “You’ve seen Apple expanding and changing markets and changing the way we do things. It is like never stepping into the same river twice.”

The expo floor had anything and everything from data storage devices and computer security services to applications for playing or working on Apple devices. SouthernStars.com showed off something known as Sky Safari software which essentially turns your iPad into a “window into the night sky.” A newly launched Sky Wire cable allows people to use their iPhone to command telescopes to automatically find celestial objects.

There were a whole slew of iPhone cases which included one coated in Swarvoski crystals glued on by hand in tiger, parrot, skull, frog and other patterns with prices ranging from $300 to $350. A rhinestone covered Luxmo iPhone case was also on display, priced at $75. According to David Fung of Luxmo, “Apple people enjoy making a statement.”

US+U claimed to have the most functional iPad case that included a cuff on the back as a handle allowing you to hold your iPad single-handedly in a fashion similar to a paint palette. A Waterproof Dry Case was created to vacuum seal smartphones in plastic while at the same time allowing users to plug in headsets and listen to music.

“You could be in a sandstorm or out in the water and not have to worry about it,” Jordan Messick of Dry Corp told AFP. “If nothing else survives, at least your iPhone is going to.”

A Boom application which pumped up sound coming from Macintosh or iPad speakers was among ten products awarded “Best of Macworld” honors. Another winner was Ten One Design, a startup that invented Fling joysticks which stick onto iPad faces in order to provide video game console controls.

A lot of great products were on display at Macworld but the overall feel of the show was seriously dampened with the absence of Apple and Steve Jobs. With Jobs’¬† health issues and no new products from Apple it’s unclear when Apple may return.

Source: Canada.com

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