Posted by zduncan | Posted in Computer, Computer Accessories, Device, iPad, iPad | Posted on 28-03-2012
CNBC has just commissioned a new survey which depicts exactly why the stock price in Apple has been on such a rise over the past several years. According to the survey, over half of all the homes in the entire United States own a product made by the Cupertino tech giant. In addition to that, 1 out of every 10 homes that do not own an Apple product plan to purchase one in the next year.
According to Vice President of Hart Research Associates Jay Campbell, which conducted the CNBC survey along with Bill McInturff, “It’s a fantastic business model – the more of our products you own, the more likely you are to buy more. Planned obsolescence has always been part of the technology industries sales model, but Apple has taken it to a whole new level.”
The survey discovered that a total of 49% of the homes in the United States didn’t own a single Apple product. A total of 16% owned a single Apple device with 12% owning 2 devices, 13% owning 3 to 4 devices and 9% owning 5 or more devices, totaling 51% of American homes.
In addition to those findings, the survey discovered that a home’s income level is a strong indicator of Apple product ownership. 28% of homes making under $30,000 per year only own one Apple product while 77% of homes making more than $75,000 per year own one or more.
63% of individuals between the ages of 18 and 34 and between 35 and 49 own Apple products, whereas only 50% of the 50 to 64 age range do, with those aged 65 older having 26% owning an Apple product. 61% of households with children also own an Apple product, as opposed to the 48% of households without children.
The average home in the South owns 1.2 Apple products, which marks the smallest in any region, while the average household in the country owns 1.6 Apple devices. In addition to that, CNBC noted that the survey polled 836 Americans from March 19th to the 22nd and contained a margin of error of +/- 3.4%.
Source: Mac Rumors – 51% of US Households Own An Apple Product