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Apple Decks Out New MacBook Pros

Hey, all you Apple junkies, guess what?! Apple has just unveiled their new Apple MacBook Pro family! Aren’t you excited!? Well, I’m sure you are excited but I am also sure that you knew this day was coming. Apple has a tendency to revamp their stuff periodically and this time they are turning...

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Is the Future of the MacBook Air Up in the Air?

Posted by rreeve | Posted in Computer, MacBook | Posted on 22-05-2017

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When it was first released, the MacBook Air was an innovative device. But now everyone and their mothers are making ultra-slim laptops. The MacBook Air still has a lot going for it, but unless Apple unveils a brand new and revamped design of the MacBook Air this year, you may just want to pick up a standard MacBook instead. Consider these three things when deciding whether you want a MacBook Air rental or a MacBook rental.

UpintheAir(1)

The Death of the 11 Inch Air

Apple stopped producing 11 inch MacBook Airs last year. To understand why this fact is so terrible you first have to ask yourself, “Why do people buy the MacBook Air?”. To answer your question, people bought the MacBook Air because it was compact, lightweight, and still managed to be powerful.

But Apple discontinued the 11 Inch MacBook Air, effectively eliminating one of the three main reasons anyone would want to specifically rent or buy a MacBook Air in the first place. But only the 11 Inch MacBook Air was discontinued, meaning that Apple is still actively selling their 13 Inch MacBook Airs.

 

Weight of the Devices

Contrary to the device’s name, the MacBook Air is no longer the lightweight champion of MacBook devices. Maybe if Apple continued making new models of the 11-inch MacBook Air, the Air would still be the lightest MacBook but, as listed above, Apple sunk that model. However, Apple has not stopped pursuing slim and lightweight designs. The 12-inch MacBook released back in 2015 manages to be lighter than both the 11-inch MacBook Air and the 13-inch MacBook Air.

 

Device Capabilities

The MacBook Air and the MacBook have pretty similar hardware capabilities. The main differences between the two devices are that the MacBook Air comes equipped with better a processor, graphics card, and battery life (battery life only applies to the 13 inch model), while the MacBook is lighter weight, has better screen display (retina display) and resolution, and more flash drive storage space and RAM by default.

Conclusion

If you are looking for a device strictly on the grounds of what is currently the most lightweight and compact MacBook, get the 12-inch MacBook. If you need a better graphics card or longer battery life, get the 13-inch MacBook Air. At the moment I cannot tell if there is an objectively better device between the MacBook and the MacBook Air, but the fact that the MacBook is lighter, more compact, and almost as powerful processor and graphics card wise is somewhat concerning when thinking about the future of the MacBook Air family.

 

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Could Apple Be Slimming Down The MacBook Air Even More?

Posted by Jake Nolan | Posted in Apple News And Rumors, Computer Accessories, News | Posted on 04-09-2014

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macbook airApple’s MacBook Air laptops have become super popular due to their ultra-slim design. They are super light and easy to transport, which makes them perfect for traveling on business or for students who need to have their computer wherever they go. According to new reports from Digitimes, Apple could be launching brand new MacBook Air models that are even lighter and more slim than they have ever been before. These new models could be released as soon as the end of the year or some time in 2015.

Actually, the Digitimes report doesn’t really specify if the slimmed down new models will be the MacBook Air specifically, but that seems to be what makes the most sense. It could be a slimmed down version of the MacBook Pro, but then there wouldn’t be much of a reason for the MacBook Air. There is a strong possibility that both models will get a fresh redesign though and that they could both be slimmed down a bit. The same website has also reported that the current 13.3-inch version of the MacBook Pro will be retired by the end of the year.

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Both of these flagship laptops have gotten little changes this year already. Nothing major was updated, but they did both get a CPU boost along with a nice drop in price. It seems like it might be a little bit hard for Apple to shave even more bulk off of the MacBook Air. At the same time, they will probably never slim down the MacBook pro to the same size as the MacBook Air. The two laptops are different and have different selling points, they wouldn’t dare drop one from their line of products or go out of their way to make them basically the same.

Either way, these new reports are very interesting. Hopefully we will be hearing some more news on this by the end of the year, or even see the new product in person by then.

Apple’s MacBook Air Leads 18% Increase To Mac Sales

Posted by zduncan | Posted in Apple News And Rumors, Computer | Posted on 07-08-2014

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Back in June Apple announced that it sold 4.4 million Macs during the month, the most ever for that quarter of the year. In addition to that, the company also announced that those figures also showed a year-over-year growth rate that the rest of the industry hasn’t seen since 2010. Apple sold 18% more Macs in the quarter than the same quarter the previous year with revenue from the oldest line of Macs contributing 15% of the company’s $37.4 billion in total sales.

According to a statement from Technology Business Research analyst Ezra Gottheil, “I was pleasantly surprised by the Mac numbers. The rumors of the death of the personal computer are, of course, highly exaggerated.” When Chief of Research and Head of U.S. Business for Kantar WorldPanel Comtech Carolina Milanesi was asked for her reaction, she stated, “No, I’m not surprised by the Mac numbers. The PC business is almost all mid- and low-end, and that’s not where Apple plays, so they’ll continue to outperform.”

The sales of Apple’s Macs came in significantly higher than the predictions of nearly every single Wall Street analyst polled by Fortune. Apple beat the 3.9 million average of nearly three-dozen analysts by 12% . None of the 34 financial experts surveyed by Fortune had placed a bet higher than what Apple had recorded. “We had a record June quarter for the Mac, and demand has been very strong for our portables in particular,” stated CEO of Apple Time Cook.

In addition to that, Apple’s CFO Luca Maestri praised the fact that Apple was able to beat the PC industry average in 32 of the last 33 quarters. The one quarter in the last eight years that Apple failed to match or beat the average was Q4 od 2012, which was caused by a production fiasco which left the company without iMacs to sell for several months.

Research firm IDC stated that global PC shipments for the June quarter, with a majority of them running Windows OS, fell to 2% with Gartner noting that the shipments fell flat compared to last year. Gartner’s Van Baker believes the increase in sales was caused by the MacBook Air, the company’s thinnest and lightest notebook. Baker stated, “The MacBook Air is still a very strong product and people like it a lot. It puts them in a good position for continued growth.”

Gotheil and Baker both believe that Apple benefited from the minor bounce back in the overall PC business from the previous quarter, though for different reasons. Gotheil believes that users with aging PCs running Windows (likely ones bought around 2008-2009) picked a Mac as a replacement/upgrade whereas Barker believes there is a different reason for the spike.

“Some of these Macs, I think, went to people who had bought a tablet thinking that it would be a replacement PC,” said Baker. “But then those consumers said, ‘Tablets are nice and I like tablets, but a notebook is still a better idea.’ In the developed economies, that’s a dynamic that is operating.”

In addition to that, all three analysts noted that one potential reason for the increase in sales was the price drop that Apple instituted for the MacBook Air line back in April. Apple decreased prices of all four stock model MacBook Airs by $100 and, for the first time, offered a sub-$900 Air, selling the 11″ 128GB Air for $899 to consumers and $849 to college students and parents of students. Gotheil added, “The MacBook Air is a more attractive choice with those price cuts, and it’s a pretty robust notebook.”

Potential Processing Power Upgrades Coming To iMac, Retina Display Still In Question

Posted by zduncan | Posted in Apple News And Rumors, Computer, News | Posted on 11-06-2014

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Apple logoRumors have been circulating recently of Apple revamping a lot of its hardware, namely with the iMac and MacBook devices. These rumors aren’t surprising due to the fact that Apple is pretty consistent in its timeframe of upgrades, so much so that you can practically set your watch by it. But one interesting bit of information that is making its rounds is the fact that Apple could be looking into boosting the processor speed of the next version of iMacs.

As far as looks go, the iMac has stayed pretty consistent since its last redesign in 2012, instead focusing on minor upgrades in processing power that have benefited the device a good deal. It is still up in the air as to when exactly Apple may do a physical redesign again to the already impressively slim all-in-one but a lot of users are keeping their fingers crossed for other enhancements, most notably a higher screen resolution thanks to a Retina display.

However, French blog site MacGeneration recently debuted a report that suggests that Apple is planning on refreshing the iMac lineup as early as next week with speed upgrades. MacGenerations talked about all four iterations of the iMac and the potential upgrades that could be coming to each one.

The $1,499 21.5″ 2.9 GHz iMac could see CPU speeds increase 0.1 GHz to 3.0 while the Turbo Boost feature, which manages individual cores of the processor automatically for increased efficiency in both power and performance, would increase to 3.7 GHz from 3.6. The $1,299 21.5″ 2.7 GHz iMac wouldn’t receive any upgrades at all, at least as far as MacGenerations is concerned.

The $1,799 27″ 3.2 GHz iMac would see processing speeds increase 0.1 GHz as well to 3.3 accompanied with the Turbo Speed increase from 3.6 GHz to 3.7 GHz. The final version of iMac, the $1,999 27″ 3.4 GHz model, would also see a 0.1 GHz increase to 3.5 with the Turbo Speed performance increasing from 3.8 GHz to 3.9 GHz.

However, all of these speed increases are for the basic models. For a small price increase users are already able to increase both processing speed and Turbo Boost when configuring their device. If these reports hold true then it appears as if some Apple fans will be disappointed as no Retina display has been announced for any of the iMac variations.

Rumors of Apple bringing the Retina display to the iMac have been circulating for some time now. Apple released a 5120 x 2880 wallpaper image a year ago that hinted at the Retina display was coming to the iMac as well as Apple’s external models. The MacBook Pro lineup has had Retina displays for quite awhile now, as has the iPhone and iPad, but Apple has yet to bring it to the iMac or the MacBook Air, which is frustrating potential customers.

There is one solitary clue, however, that alludes to this year being the year of the Retina iMac. Code has been discovered in the beta of Apple’s recently-announced OS X 10.10 Yosemite operating system that points to higher-resolution settings for an unknown computer that could very well be the iMac.

Unfortunately for us that is all purely speculative hearsay and nothing has been set in stone. Not everyone is in favor of the iMac getting the Retina display, however. Customers seem to be a little divided on the topic with some thinking that a Retina display on the iMac is awesome while others believe it to be a bit too much. What about you? Are you eager to see the iMac come out with a beautiful Retina display?

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A 12″ Macbook Air Is Coming Along With A Low Cost iMac!

Posted by Michael Luciano | Posted in Apple News And Rumors, Computer, News | Posted on 16-04-2014

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It’s hard to hear the name “Apple” and then place the word next to the term “affordable”. This isn’t to bash on Apple, but as the old adage goes, “you get what you pay for”, right? Apple provides excellent products, usually all are very high-end. However, with high-end products come high-end prices. The iMac and even the Macbook aren’t considered the most affordable of tech devices, but they are always seen as some of the best tech you can get your hands on. You would think that with all of the competitors out there offering lower costs, and most succeeding at emulating what Apple can do, they would try to compete themselves and offer lower prices on some of their tech. Well thankfully, that looks to be in some of Apple’s plans this year.

Apple’s product road map for the year of 2014 has pointed out some interesting things. First and foremost in a new ultra slim 12″ Macbook Air. The map revealed more on the iWatch, and new sizes in iPhones, but more so revealed a new low cost iMac as well.

The new Macbook Air seems to be the thing that most everyone is concerned with, in terms of new laptops coming out later this year. The new Air is expects to do away with the two different sizes which its predecessor had. The new Air is rumored to be 12″ instead of offering an 11″ or 13″ model this time around. According to Ming Chi Kuo, a KGI Securities representative who is quite psychic when it comes to Apple rumors, the 12″ model is thought to be a fusion of the two previous Air models. The 12″ model will still offer the portability of the 11″ model while maintaining the efficiency and productivity of the 13″ model as well. Kuo has also predicted that the new Air model will be host to an ultra high definition display as well. It’s rumored that it will, in fact, be a retina display model to match that of the Retina Macbook Pro model. Yet another rumor of the new Macbook Air is that it will actually (somehow) be thinner and lighter than the preceding model was/is. It seems next to impossible to make this happen, but there are a few speculated specs that show how this could be possible.

As with any laptop, there are a few things that must be included within the casing to make it work. However, there is one thing that you may think would be needed in a high end laptop that the new Air will not include: a fan. This will no doubt make the laptop slimmer, but hopefully the notebook will be able to retain high power output without needing to be cooled down by a fan. There is said to also be a buttonless trackpad. The trackpad will now be responsive to pressure instead of the clicking of buttons.

Kuo again talked of the lower cost iMac expected to come out later this year. Obviously no one knows how “low-priced” it will be, but on the roadmap for Apple, it looks to come out halfway through the second quarter of 2014. The new iMac has been lowered in cost to compete with other companies that offer lower prices (funny how I mentioned that same thing at the beginning of this article). The new Macbook Air, however, isn’t expected to be out until late, possibly the end of this year.

Source.

Which One Is Right For You? Mac or PC?

Posted by Erika Blasko | Posted in Computer | Posted on 14-01-2014

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Windows or an Apple computer? It’s a discussion that invites flame wars with many people. Before we get into the differences between both of these wonderful machines, we need to first establish some definitions. Comparing Apple computers that run Mac OS X and computers running the Windows operating system, better know as Microsoft, Dell, etc.

Ever since the Apple computers, especially the MacBook Pro’s, sales have been increasing. Why is that? Is it the layout of the system, the design? The fancy perks Apple gives its users like photo booth, iMovie and easy access to iTunes? It could be for many young users.Keep in mind that Apple computers account for less than 5 percent of computers worldwide. It is the sales of the companies popular iPhones, iPods and iPads that provide a strong boost for Apple’s overall earnings.So overall, which one is better, Mac or PC?

Here are a few pointers on their differences:

Price:
To start off you have to compare the prices of both. Apple prices their computers very high, rarely under $1,000. Especially if you want to pay another $200+ on battery insurance. Many of Mac users, especially young college students say it is truly worth it though. The problem with comparing prices between Macs and PCs is that the value of a Mac or PC depends on the consumers personal needs. Depending on what you want to spend on a laptop or monitor is completely up to you.

Technical:
Believe it or not Macs and PCs have very similar internal parts (processors, RAM, hard drives, video cards) but the speed and capacity vary. Overall Macs will outperform low-end PCs because Apple typically boast more expensive and better quality parts. But many PC’s will preform just the same as Macs will for possibly a cheaper cost. Since Apple controls the hardware and software bundles, as well as model updates, every Mac operates smoothly without worry on lagging, and have stable and expected performance. With PCs, different OEMs and custom PCs might not have the suitable drivers released for every components in each OS version, which may cause lagging.

Virus Attacks:
Since Macs aren’t as popular as the hundreds of companies that run Windows, there are fewer malware written to target Macs. Most virus writers target Windows systems because it is the popular desktop choice. Although the threats of Macs getting virus’s are growing from software like Java.

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Apple Refreshing MacBook Pro and Air

Posted by Joel Thompson | Posted in Computer | Posted on 29-04-2013

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According to Ming-Chi Kuo KGI Securities analyst, Apple’s MacBook Pro and MacBook Air will include Intel’s latest Haswell processor in its new models. The processor provides a 10 percent increase in processing speed and a 50 percent increase over the original integrated graphics chip.

Unfortunately it appears Apple will not include the expensive new  Retina display on all new models. This coming after Kuo Predicted Apple would move away from non-Retina models in 2013.

“Contrary to our previous projection, we now think Apple will continue to make the MacBook Pro alongside the MacBook Air and Retina MacBook Pro because the 13” MacBook Pro remains the most popular product in the MacBook line. Also, there is still demand in emerging markets, where Internet penetration isn’t advanced, for optical disk drives.” Kuo said.

Both models are to be introduced at Apples Worldwide Developers Conference, and should be available for shipping shortly after.

Source MacRumors

Could the Release of the Xeon E5 Chip Series Pave the Way for a New MacBook Pro Update?

Posted by zduncan | Posted in Computer | Posted on 02-03-2012

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Intel Xeon processorMany reports believe that the Sandy Bridge E server chips, better known as the Xeon E5 series, from Intel are set to debut this week. There are lots of rumors that the chips have been in the distribution channel for a couple weeks now which means that manufacturers using the chips will be able to launch seamlessly with the actual release of the chips. One such company is Apple.

Nobody who “has the chips” has been permitted to release benchmark tests yet as that honor is being restricted to next week. However, the Xeon E5 series will definitely be a much improved version over the ones currently found in Apple’s highly popular MacBook Pro, a device that hasn’t seen an update since the middle of 2010.

Aside from Apple, other companies, like Dell, have already started announcing new products that are based on the new Xeon E5 series which means that Apple could very well be ready with an all new MacBook Pro update in the very near future.

In addition to that, Apple is likely to take advantage of the E5-2600 series 6-core and 8-core chips. These chips would most likely be used in the company’s dual-processor MacBook Pro devices with the E5-1600 series quad-core and 6-core chips focused on Apple’s low-end, single-processor models.

The new processors aren’t the only things coming out that are vital for a brand new MacBook Pro upgrade. However, there have definitely been far fewer specific MacBook Pro rumors over the past couple of months. A recent report did claim that the company is planning to switch to Nvidia graphics in the next update, moving away from Apple’s current AMD partner.

The main thing that will determine if we see a new MacBook Pro update is, of course, whether or not Apple thinks the line is worth keeping in production. Apple was reportedly questioning last year whether to discontinue the model or not, examining if the MacBook Pro should continue offering the professional-level workstation since sales have been down thanks to a shift towards notebooks.

What do you think? Would you want a new MacBook Pro with the Xeon E5 series chip or do you think it’s time for Apple to retire the trusted device in lieu of something a little more fresh?

Source: MacRumors – Mac Pro Update Now Possible with New Xeon E5 Chips Next Week


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Apple’s MacBook Air Shines Amid Global HDD Shortage

Posted by zduncan | Posted in Computer | Posted on 06-12-2011

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2011 MacBook AirA global shortage of traditional, spinning hard disk drives (HDDs) has, coincidentally, come at a time when Apple’s flash-based solid-state MacBook Air is one of Apple’s most popular products. The large success of the redesigned netbook has come with “fortuitous timing” in the face of HDD shortages according to Evercore analyst Rob Chira. Chira believes that Apple is largely insulated from the ongoing component constraints that were caused by flooding in Thailand.

The MacBook Air only features NAND flash for storage, primarily relying on solid-state hard drives as opposed to the more traditional spinning hard disks. NAND memory has been completely unaffected by the floods in Thailand, events that have since put over 600,000 people out of work.

In addition to his previous statement, Chira also believes that the ongoing hard-drive shortage will create an influx of MacBook Air copycat Windows-based devices also using solid-state drives in 2012. Specifically, Chira sees PC makers gravitating towards Intel’s ultrabook design specification, which aims to capitalize on the popularity of Apple’s thin-and-light MacBook Air concept.

However, Chira expects Apple to counter this by refreshing its Air lineup in the first half of 2012 and also believes that Apple’s hoard of money will also allow it to leverage “some unique NAND engineering/supply vs. vanilla (solid-state drives).”

Recent rumors have also hinted at the possibility of Apple adding a 15″ model to its MacBook Air lineup in the early parts of 2012 and that the company is supposedly looking to expand its lineup as the ultraportable notebooks now represent 28% of Apple’s notebook shipments.

As far as Chira is concerned, Apple is in a strong position concerning Macs featuring traditional hard drives as well. He believes that Apple was the fastest hardware maker to react with hard-drive suppliers, putting the company in an advantageous position in the chain of supply.

This opinion also comes a matter of days after AppleInsider reported that build-to-order iMacs with 2TB hard drives had an estimated shipping time of 5 to 7 weeks. The shortage of high-capacity drives for Apple’s all-in-one machine could also be the first sign that the company is indeed being hit by the global shortage as well.

Tim Cook, CEO of Apple, recently expressed concern about the hard drive shortage during his company’s quarterly earnings conference back in October. While Cook was “certain” there would be an industry-wide shortage of hard-disk drives, Cook said he was “not sure” at the time of exactly how the situation would affect Apple.

Source: Apple Insider – Apple’s MacBook Air has ‘fortuitous timing’ in face of hard drive shortage

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New Firmware Update for MacBook Pro and Mac Mini

Posted by zduncan | Posted in Computer | Posted on 14-09-2011

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2011 MacBook ProApple recently released some firmware updates on Wednesday for the latest Mac Mini and MacBook Pro model computers. This firmware update was released to address issues with Lion Internet Recovery as well as Thunderbolt connectivity on both the Mac Mini and MacBook Pro.

Just like the most recent MacBook Air update, which took place on Monday, EFI Firmware Update 1.3, which is for mid-2011 Mac Mini models, offers increased stability enhancements for Lion Internet Recovery as well as an issue fix involving Apple Thunderbolt Display compatibility and performance in Thunderbolt Target Disk Mode.

The MacBook Pro’s patch, known as EFI Firmware Update 2.2, provides similar fixes. However, unlike the MacBook Air, the MacBook Pro doesn’t ship with Internet Recovery. The good news is that this update appears to enable the use of Internet Recovery on the device. Internet Recovery allows you to get support and re-install Lion via the internet without a physical Lion Recovery partition in the event of a hard drive crash.

If you want to update your MacBook Pro or Mac Mini computer, all you have to do is download the firmware update from Apple’s support website. After you do that, you will want to have your MacBook Pro or Mac Mini connected to a power source. Your computer will then reboot to a gray screen in order to install the update. You will then be able to track the progress using a status bar at the bottom of the screen.

Source: Computer World – Apple provides firmware updates for MacBook Pros, Mac minis

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