First Retail Store from Apple Considered Pilgrimage for Fans
Posted by zduncan | Posted in Computer, Computer Accessories, Device, iPad, iPad | Posted on 10-12-2010
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When Apple opened their very first retail store in Glendale, California, nobody believed that it would attain the cult status that it has. Passionate fans of Apple have consider it a pilgrimage to travel to the store solely for the reason that it is Apple Store #1.
The Apple Store located in the Glendale Galleria was actually opened at the exact same time as another Apple Store in Virginia though the California store is listed in the Apple books as the first store. What is considered an unassuming and uncool location still attracts large attention from Mac fans.
According to author Sarah McBride, “Some visitors return home and brag online about purchasing gear at the Glendale branch, part of a vigorous game of one-upsmanship about the number and quality of the Apple Stores they have visited.”
McBride went on to say that “To find the Glendale store, customers navigate past a crowded food court, ascend your average, everyday escalator and look for the familiar silver Apple hidden among stores like a discount men’s suit shop and a teen-fashion retailer.”
The contrast between Apple’s first Glendale store and their new megastore in Shanghai is intense with the Shanghai store containing a massive cylindrical glass entrance which houses stairs that take customers below ground into the store. Another contrast is the Apple store on Fifth Avenue in Manhattan which is Apple’s most profitable store.
Employees of Apple’s retail stores often ask for transfers to the store in Glendale due to the incredible popularity and distinction of the store. Customers of the Glendale store also remark about how the employees there seem more knowledgeable about Apple and its products.
The first Apple Retail Stores opened on May 19, 2001 in McLean, Virginia at the Tyson’s Corner Mall and in Glendale, California at the Glendale Galleria. The retail stores for Apple have become an important part of the growth of the Mac as Apple reports about every quarter that nearly half of the Macs sold in retail stores are to customers who have never owned one before.
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