Apple This

In its first day of public availability, Apple’s new operating system Mac OS X Lion was downloaded over one million times from Apple’s Mac App Store.

Apple boasted in a statement about the initial success of Lion with wording that hinted that the operating system had brought in nearly $30 million. According to Apple’s statement, “In just one day, over one million users bought and downloaded Mac OS X Lion.” Mac OS X Lion is currently priced at $29.99.

However, the words “bought and downloaded” could be interpreted in a different way. Due to the fact that Mac owners are able to download multiple copies of Lion for the price of one, it is possible that the revenues of the first day were much less than the predicted $30 million that Apple teased. Apple did say that Lion was selling “faster than any other OS release in history.”

It is also impossible to determine how well Lion is doing compared to the last Apple OS, Snow Leopard, due to the fact that Apple never released early sales figures for that operating system. In September of 2009, it was estimated that Snow Leopard sold twice as many copies in its first two weeks than its predecessor, Leopard, and nearly quadrupled the number sold by Tiger. However, Snow Leopard did cost $100 less than both systems.

In October of 2007, Apple claimed that it had sold or delivered 2 million copies of Leopard in its first four days, however, that number included copies installed on new Macs sold during that time period. Apple plans on selling Lion on a USB drive for $69 next month. In addition to that, Apple also sells Lion Server for $49.99 as an add-on/upgrade to Lion.

By late Thursday, Lion had collected more than 9,500 customer ratings and boasted a collective score of 4.5 out of 5 stars. If you haven’t already upgraded to Lion, the OS can be downloaded from the Mac App Store and installed on most Macs running Snow Leopard 10.6.6 and later.

Source: Computer World – Apple touts 1M Lion downloads on Day 1

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