Apple This

In an ongoing investigation, even more local Chinese retailers have been found to be selling Apple computers and products under the Apple name, without the permission of Apple itself.

Reuters has reported that 22 more unauthorized Apple retailers have been identified by Chinese authorities in Kunming, located in the southwest region of China. As a result of the bust, the retailers have been forced to discontinue the use of any Apple branding in their stores, mimicking a similar effort that started earlier this week in Beijing.

These crackdowns come a little less than a month after a high-profile blog post on the phony shops, which featured a lookalike shop in Kunming, which led to the closing of two stores in the area. A Reuters story a few days later noted that the same investigation that led to those closures also found out that all of the five Apple stores in the area were selling Apple-made products purchased from third-party authorized resellers.

A report from China Day earlier in the week stated that officials in Beijing have taken steps to keep fake Apple retail stores in the area from duping customers, forcing them to cover up any Apple branding from the front of their stores.

While Apple has yet to comment on the fake stores, Reuters noted that the investigation that led to the identification of the 22 stores originated from Apple China targeting the stores for unfair competition and trademark violations.

Apple filed a trademark infringement lawsuit in the U.S. a couple of weeks ago which suggests that the company has been busy on a similar effort here in the states. The suit, which was filed in New York, takes aim at three companies and 52 individuals.

Source: CNET – Report: 22 more fake Apple stores found in China