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Greenpeace’s “Guide to Greener Electronics” Ranks Apple 4th

Posted by zduncan | Posted in Computer | Posted on 09-11-2011

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Greenpeace Guide to Greener ElectronicsGreenpeace just released its newest “Guide to Greener Electronics”. Now, you may be asking yourself what this has to do with Apple? Well, according to the guide, the global environmental group has ranked Steve Jobs’ legacy the fourth greenest company among worldwide device makers. That’s right, the maker of the iPad, iPad and iPhone broke the top five!

The poll ranked 15 different companies across three different categories: energy, greener products and sustainable operations. In addition to that, the report also challenges these 15 companies to reduce their carbon footprint in a plethora of areas and to also set “ambitious” goals for renewable energy.

Apple received a total score of 4.6 out of 10, which landed the company in the fourth spot. While Apple enthusiasts would prefer the company to be higher, this position is five places higher than where Apple ranked in the last Greenpeace report. Apple got high marks in sustainable operations while ranking poorly on energy.

Greenpeace has stated that it believes Apple’s greenhouse gas emissions data needs external verification and also criticized the fact that the company has not yet specified any target to reduce emissions. However, Greenpeace also gave Apple some credit for the company’s improved energy efficiency and use of renewable energy.

While energy was Apple’s lowest point, the sustainable operations category was particularly strong for the company. Greenpeace again gave credit to the company for exceeding its own goals in global recycling in 2010 and also ranked Apple as a top scorer for policies and practices on the sourcing of conflict materials.

In addition to that, Apple also had a very strong showing in the products section with all of Apple’s devices being free of PVC vinyl plastic and brominated flame retardants. Apple also received maximum points for reporting that all of the company’s products meet or exceed the latest Energy Star standards for energy efficiency.

Source: Apple Insider – Apple ranks fourth on Greenpeace’s ‘Guide to Greener Electronics’

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