Apple This

Supposedly there is an iPhone 5S in the works that will run about $350 and is made of plastic.  One has to wonder if this is the answer to the “champagne taste vs. beer budget” dilemma for so many consumers.  Analysts are encouraging big tech firms to consider marketing more to the low-end Smartphone market in order to push sales and generate profits.  They contend that the upper-end market is already overcrowded.

It looks like, if rumors are true, Apple has taken note of the analysts’ suggestions and have been working on a plastic iPhone.  Sources behind the leaked information say the device is polycarbonate and the screen will stay at the same 4-inches as the iPhone 5.  Overall it is said to have most of the same specs and features being carried over with only a couple of minor downgrades and the outer materials to keep costs at a minimum.

Rumor has it the new unlocked iPhone 5S Light will come in a variety of bold colors to appeal to both younger and older consumers.   But the price will be the attention grabber and will undoubtedly make a huge difference when it comes to appealing to lower-end markets.

The real question is:  will mainstream markets consider $350 affordable?

Smartphones are definitely a very personal choice that put a real hit on the wallet if you choose to get the latest and greatest of features, name brand and apps.  Maybe Apple has the right idea with making a more “disposable” type phone.  Especially in the business market, providing every employee with a smartphone could have its advantages but could prove to be too expensive for some budgets, especially a small business.   An iPhone 5S Light could also be the perfect answer to all those parents who dread the phrase, “I just dropped my phone and its broken!”.