Apple This

Supposedly there is an iPhone 5S in the works that will run about $350 and is made of plastic.  One has to wonder if this is the answer to the “champagne taste vs. beer budget” dilemma for so many consumers.  Analysts are encouraging big tech firms to consider marketing more to the low-end Smartphone market in order to push sales and generate profits.  They contend that the upper-end market is already overcrowded.

It looks like, if rumors are true, Apple has taken note of the analysts’ suggestions and have been working on a plastic iPhone.  Sources behind the leaked information say the device is polycarbonate and the screen will stay at the same 4-inches as the iPhone 5.  Overall it is said to have most of the same specs and features being carried over with only a couple of minor downgrades and the outer materials to keep costs at a minimum.

Rumor has it the new unlocked iPhone 5S Light will come in a variety of bold colors to appeal to both younger and older consumers.   But the price will be the attention grabber and will undoubtedly make a huge difference when it comes to appealing to lower-end markets.

The real question is:  will mainstream markets consider $350 affordable?

Smartphones are definitely a very personal choice that put a real hit on the wallet if you choose to get the latest and greatest of features, name brand and apps.  Maybe Apple has the right idea with making a more “disposable” type phone.  Especially in the business market, providing every employee with a smartphone could have its advantages but could prove to be too expensive for some budgets, especially a small business.   An iPhone 5S Light could also be the perfect answer to all those parents who dread the phrase, “I just dropped my phone and its broken!”.

Apple seems to be getting sued a lot recently. First, it was the elderly woman suing Apple for a broken nose, and now we have parents suing the company. A host of parents have banded together to file a class action lawsuit against the technology giant for game apps that, according to the parents, have turned their kids into addicts. The main reason for the uproar seems to be expensive in-app purchases made by the parents’ kids.

Really? Parents are blaming Apple for their kids becoming addicted to apps? First off, Apple doesn’t even make the games that they put on their devices. The apps are made by developers who just use Apple devices as platforms for their product. It’d be like suing Sony because you are addicted to some television show you watch on your Sony t.v.; it just doesn’t make much sense.

However, the main thing here is that it isn’t Apple, or even the app developers’, fault that kids are becoming “addicted”, it’s the parents’ fault. First off, the parents should monitor what their children are doing on their devices. Don’t just hand over your iPad, iPhone or iPod Touch all willy nilly without first checking up on what your kids are doing with them.

Second, explain to your kids that it is NOT OK to just go buying stuff whenever they please for that game they are playing. If you get a bill that shows you recently spent $100+ in app purchases, tell your kids that what they are doing is wrong. If that doesn’t work, then take the device away from them! No access to the device means no chance for your kid to go buying stuff. Problem solved.

What’s even worse is that these parents are suing Apple, the biggest technology company in the world. Not only will they probably not win, but even if they do, it won’t make any type of financial dent in Apple’s funds and has also given world-wide recognition to the idiocy and poor parenting skills of these individuals. Good luck living that down.

Source: The Stir – Outraged Parents Sue Apple Computer for Turning Their Kids Into Addicts

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CNBC has just commissioned a new survey which depicts exactly why the stock price in Apple has been on such a rise over the past several years. According to the survey, over half of all the homes in the entire United States own a product made by the Cupertino tech giant. In addition to that, 1 out of every 10 homes that do not own an Apple product plan to purchase one in the next year.

According to Vice President of Hart Research Associates Jay Campbell, which conducted the CNBC survey along with Bill McInturff, “It’s a fantastic business model – the more of our products you own, the more likely you are to buy more. Planned obsolescence has always been  part of the technology industries sales model, but Apple has taken it to a whole new level.”

The survey discovered that a total of 49% of the homes in the United States didn’t own a single Apple product. A total of 16% owned a single Apple device with 12% owning 2 devices, 13% owning 3 to 4 devices and 9% owning 5 or more devices, totaling  51% of American homes.

In addition to those findings, the survey discovered that a home’s income level is a strong indicator of Apple product ownership. 28% of homes making under $30,000 per year only own one Apple product while 77% of homes making more than $75,000 per year own one or more.

63% of individuals between the ages of 18 and 34 and between 35 and 49 own Apple products, whereas only 50% of the 50 to 64 age range do, with those aged 65 older having 26% owning an Apple product. 61% of households with children also own an Apple product, as opposed to the 48% of households without children.

The average home in the South owns 1.2 Apple products, which marks the smallest in any region, while the average household in the country owns 1.6 Apple devices. In addition to that, CNBC noted that the survey polled 836 Americans from March 19th to the 22nd and contained a margin of error of +/- 3.4%.

Source: Mac Rumors – 51% of US Households Own An Apple Product

A Copier Rental is a quick way to mass produce important documents for potential customers at an event or conference. Renting office equipment is simple and easy and it can also save you loads of time and money. Rentacomputer.com has been offering copier rentals to more than 1000 cities worldwide for over 20 years.

If you haven’t heard by now, Apple’s official website has secretly been updated to take full advantage of the new Retina Display on the new iPad/iPad 3. If you want to see what the site looks like with its new update, you can, even if you don’t have an iPad 3. All you have to do is perform a simple tweak on your Apple Safari web browser from your Apple desktop or laptop.

Apple has started upgrading different sections of its website with new high resolution images large enough to fit on the iPad 3’s Retina Display. What’s more is that these images can currently be found on the homepage of Apple.com and even on the site’s dedicated iPad page.

It was initially believed that Apple users needed to enable HiDPI resolutions with developer tools on their Mac computers in order to view these particular images. However, a shortcut has recently been discovered which will allow any desktop using Safari to view the Retina Display enhanced images on Apple.com.

In order to view the images you need to open Safari and choose Preferences. Once inside, go to Advanced and check the option labeled as “Show Develop menu in menu bar.” Once you do this you will be able to right-click on the Apple.com homepage and choose “Inspect Element”.

After you do all of this, choose the “Console” option, paste the following and hit return:

AC.ImageReplacer._devicePixelRatio = 2
new AC.ImageReplacer()

After that is done, the Safari developer console should respond with “klass”. You can now close down the “Inspect Element” and head over to View and choose to Zoom In. By using this method, users will be able to get a close-up look at the graphically enhanced Retina Display pages on Apple’s website, whether they are using Mac OS X or Windows.

Source: Apple Insider – How to preview the Retina display enhanced Apple.com in Safari on Mac or PC

DVD Video Projectors are exactly what they sound like, a combination unit that combines a DVD media player with a video projector, cutting out the need for multiple pieces of electronics and wiring.

Everybody has heard about the working conditions in Apple’s factories overseas, mainly with regard to Foxconn. Every so often the media will catch wind of people living and working in horrible conditions or killing themselves because of their job. However, Apple CEO Tim Cook is once again defending the company’s track record of improving work conditions at these facilities, noting that Apple has done more to address the problems than any other company.

In a recent statement from Cook on the subject during a recent investor conference, the CEO stated, “No one in our industry is doing more to improve working conditions than Apple.” This statement comes after growing criticism over the working conditions at factories used to build Apple products like the iPhone and iPad.

There was even a story published in the New York Times highlighting some of the poor conditions Chinese workers face. Activist groups SumofUs and Change.org delivered a total of 250,000 signed petitions calling for a more ethically built iPhone. However, the company is taking it all in stride with Apple allowing the Fair Labor Association to audit its Foxconn plants.

In addition to that, Apple has gone on the offensive in defending its actions. Supporters of Apple are also pointing out that rival companies, like HP and Dell, use the same manufacturing facilities.  Critics argue that since Apple is a leader in the industry, the company should lead in its call for better working conditions.

Cook also mentioned that Apple finds the use of child labor “abhorrent” and said that the practice is extremely rare in the company’s supply chain. It is a “top priority” for Apple to eliminate child labor all together, according to Cook, who also noted that a supplier who intentionally uses underage labor could be fired. “We don’t let anyone cut corners on safety,” he said.

Source: CNET – Cook: Apple’s improved working conditions more than anyone

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Target, in my opinion, is one of the greatest stores on the planet. The ones around my neck of the woods literally have everything: clothes, electronics, movies, toys, games, cameras, home goods, food and even a Starbucks, Pizza Hut and food court. So, whenever I go into Target, I can’t help but say to myself, “How could this place possibly get any better?” By adding an Apple store, that’s how.

Reuters had originally reported that Target would be installing special displays for Apple products in concordance with a new effort known as “The Shops of Target”, something the retailer announced last week. Target will begin with 25 stores around the country, which is the same number that was initially reported by Apple Insider last week as well.

The Cupertino giant already offers a plethora of devices and accessories at Target, though selection is limited to iOS products like the iPhone, iPod and iPad. The mini Apple stores found within other big name retailers, like Best Buy, include all of that with the addition of Apple computers.

A spokesman for Target could not confirm nor deny whether or not these new mini Apple stores inside of Target would include Apple’s computers as well, though it stands to reason that, if Apple is making a big deal out of it like they are, we may very well see Apple computers added to the list.

Other companies, like Wal-Mart, already offer limited selections on laptops though none offer complete Apple computers. Should Target begin retailing Apple’s famous computers, we could very well see Target become the next big thing in the retail market. I know that this definitely excites me because it gives me yet another thing to look at during one of my many trips to Target on the weekends.

Source: CNET – Target confirms plans for mini Apple stores

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Think wearable computers are only things Marty McFly can get ahold of? Think again, because Apple is apparently working on designs for wearable computers and has even gone as far as to create a few prototypes, just because they can. Multiple unnamed sources are claiming that a small team at Apple’s headquarters in Cupertino, California are hard at work on these devices, as well as concepts for other wearable computer products.

The New York Times reports that Apple’s wearable computer concept will include devices that transmit data to your iPhone or display information on iPod screens. Apple is also said to be playing with the idea of a wrist watch-style iPod that has a curved glass surface along with a Siri voice control interface.

The curved glass surface idea began as a rumor in the beginning of 2011, though at the time it was also assumed that the glass was for the next generation iPhone. That rumor, however, quickly became debunked when the iPhone 4S was released with the exact same screen format as the previous iPhone 4. Though, maybe the rumor isn’t false and is simply referring to the iPhone 5?

It seems likely that Apple is working on new designs and accessories for these wearable computers since iPods, iPads and iPhones are already extremely portable. Wearable devices seem like the next logical step for Apple though the sources are saying that just because Apple has prototypes does not mean we will be seeing these devices anytime soon.

Regardless, Apple is already teasing consumers with wearable tech with the iPod Shuffle and the new version of the iPod Nano. The new iteration of the Nano includes a lot of watch faces and some companies have even made wrist bands specifically designed to hold the iPod like a standard wristwatch.

Nevertheless, the mere thought of Apple bringing together the iPhone, wireless data technology and Siri onto a single, wearable device is definitely exciting and something that many people are praying the company is actually serious about bringing to life. I just hope they find a way to recreate the hoverboard from Back to the Future. If there is a company alive today that can do so, it is definitely Apple.

Source: The Mac Observer – Apple Working on Wearable Computer Prototypes

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