New Thunderbolt MacBook Air Sees Strong Sales and Stock-Outs
Posted by zduncan | Posted in Computer | Posted on 02-08-2011
Tags: Apple, Apple MacBook, Apple MacBook Air, Apple Thunderbolt MacBook Air, MacBook, MacBook Air, Thunderbolt, Thunderbolt MacBook Air
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Sales of Apple’s new Thunderbolt MacBook Air have resulted in some locations running out due to increasingly high demand. This seems to be due, in part, to consumers being quick to embrace the refreshed thin and light notebook.
Recent reports from multiple analysts have indicated that the new MacBook Air has seen a very strong demand in the U.S. Demand has been so high that analysts have reported stock-outages of certain models in different locations.
According to analyst Brian White of Ticonderoga Securities, “Overall, we sense a bit more of a preference for the higher-end 11-inch models but the 13-inch also seems to be popular. Netting this out, the MacBook Air has truly redefined the laptop computing market, in our view, and we expect this momentum to continue.”
Many of Apple’s own resellers do not have the MacBook Air in stock, which is just further evidence of the high demand. These new MacBook Airs, with the second generation Sandy Bridge processors and new high-speed Thunderbolt port, were released last month. Like older models, these new ones start at $999, however, the discontinuation of the white MacBook makes the 11.6-inch MacBook Air the only sub-$1,000 notebook.
White attributed a lot of the MacBook Air’s success to the timing of its release. He also noted that this device will keep Apple in the minds of consumers even without a new iPhone available at the moment. White also believes that Apple will have the best technical back-to-school lineup this season and for the holidays. “In our view, successful Apple launches are key in driving the halo effect that drives incremental demand for other Apple products.”
Even though the new MacBook Air has found immediate success, White expects adoption of the new Thunderbolt connector to take more time. The $49 price tag of the Thunderbolt connector cable combined with the lack of available accessories seem to be barriers to the adoption of the technology at the present time. However, White expects that to change over time.
Source: Apple Insider – Strong sales of Apple’s new Thunderbolt MacBook Airs result in stock-outs
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